Your Shortcut this week:

This week’s focus: Show people you know your stuff

You don’t need to call yourself an expert. You just need to share some of the knowledge you already use every day in your business.

Here’s your plan:

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POST: Share one thing you wish more customers knew

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POST: Show a before + after, result or transformation

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POST: Bust a common myth or misconception in your industry

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FILM: Answer one question customers ask you all the time

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GOOGLE: Add or check the services/products on your Google Business Profile

V

GROW: Follow up one old enquiry that never went anywhere

Short on time?

If this week is already chaos, don’t try to do everything.

Do these two things:

    V

    POST: Share one thing you wish customers knew

    V

    GROW: Follow up one old enquiry

    That’s enough.

    Got more time? Keep working your way through the rest.

    3 social posts

    POST 1: I WISH MORE CUSTOMERS KNEW THIS

    Think about something you find yourself explaining over and over again.

    Something that seems obvious to you because you work in your industry every day…but your customers often don’t know.

    • What do customers misunderstand?
    • What do they usually ask you?
    • What do they leave too late?
    • What could save them money?
    • What could save them time?
    • What would help them get a better result?
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    Don't overcomplicate the photo.

    Use:

    • A photo of you doing the work.
    • The thing you're talking about.
    • A product.
    • A job in progress.
    • Your workspace.
    • A relevant before/after.
    • Or just you holding/showing the thing you're explaining.

    CAPTION
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    Try:

    One thing I wish more people knew about [TOPIC]...

    Explain it as though you're talking to a customer standing in front of you.

    Then finish with something like:

    Not sure what applies to your situation? Get in touch and I'm happy to point you in the right direction.

    Use a different CTA if that makes more sense for your business.

    WHY YOU'RE DOING IT
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    You're demonstrating your knowledge without having to say “we're experts.”

    Your customers don't need you to tell them how experienced you are.

    Show them.

    POST 2: SHOW THE RESULT

    Show people what happens because of what you do.

    This could be a dramatic before-and-after.

    But it doesn’t have to be.

    Think:

    • Before → After
    • Problem → Solution
    • Empty → Finished
    • Old → New
    • Messy → Organised
    • Idea → Finished product
    • Customer needed X → Customer got Y
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    Look through your camera roll.

    Seriously.

    Before you create anything new, see what you already have.

    Look for:

    • A before-and-after.
    • A completed job.
    • A finished product.
    • A room transformation.
    • A customer's result.
    • A project you've completed.
    • Something you've repaired.
    • Something you've improved.
    • Something you're proud of.

    DON'T HAVE A BEFORE PHOTO?

    Doesn't matter.

    Use the finished result.

    Tell people what was happening before you got involved.

    CAPTION
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    Don't just write:

    Another job completed! 👍

    Tell us the story.

    Try:

    When [CUSTOMER] came to us, they were dealing with [PROBLEM].

    They wanted [GOAL].

    We [BRIEFLY EXPLAIN WHAT YOU DID].

    And here's where we ended up 👇

    Then show the result.

    It doesn't need to be dramatic.

    It just needs to help someone understand what you can actually do for them.

    WHY YOU'RE DOING IT
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    People want evidence.

    Showing your work makes your marketing more believable.

    You're not saying:

    “We're really good.”

    You're saying:

    “Here's what we did.”

    Let people make up their own minds.

    POST 3: BUST A MYTH

    What’s something people regularly get wrong about your industry?

    Let’s clear it up.

    Think about something customers say to you like:

    • “I thought…”
    • “Someone told me…”
    • “I read online…”
    • “Don’t you have to…”
    • “Isn’t it cheaper to…”

    There’s your post.

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    Use something relevant to what you're explaining.

    • A job.
    • A product.
    • You working.
    • The problem.
    • The solution.
    • Or simply you talking to the camera.

    CAPTION
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    Start with:

    MYTH: [THING PEOPLE BELIEVE]

    Then:

    REALITY:

    Explain it.

    Keep it simple.

    You're not writing a research paper.

    IMPORTANT

    Don't invent controversy just to get engagement.

    And don't make sweeping claims you can't back up.

    Choose something you genuinely find yourself correcting or explaining in your normal work.

    WHY YOU'RE DOING IT
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    This shows that you understand the nuances of what you do.

    And it's useful.

    Useful content gives people a reason to keep following you even when they're not ready to buy yet.

    YOUR AI SHORTCUT
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    This week's AI prompt is about turning what you already know into content.

    Copy this into ChatGPT:

    I run [BUSINESS], a [TYPE OF BUSINESS] in [LOCATION].

    We help [CUSTOMERS] with [WHAT YOU DO].

    I want to create useful social media content based on the knowledge and experience I already have in my business.

    Ask me 10 simple questions, one at a time, about:

    • questions customers regularly ask me
    • things customers often misunderstand
    • mistakes I see customers make
    • advice I regularly give
    • things I wish customers knew before buying/booking
    • results I help customers achieve

    Do not invent information about my business.

    Once I have answered all 10 questions, give me 10 social media post ideas based only on my answers.

    Keep the ideas practical, specific and suitable for a real small business rather than generic marketing content.

    SAVE THE RESULTS.

    You don't need to use them this week.

    You've just created yourself a little bank of future content ideas.

    That's the Shortcut.

    Video Idea

    ANSWER ONE QUESTION

    • No transitions.
    • No trending dance.
    • No pointing at words floating around your head. 😂

    This week, I want you to answer one question customers ask you all the time.

    PICK YOUR QUESTION

    • What did your last customer ask you?
    • What did someone ask in an email this week?
    • What do people ask before booking?
    • What do people ask before buying?
    • What are they worried about?
    • What do they want to know about price, timing, process or results?

    Pick one.

    FILM THIS

    Prop your phone up.
    Look at the camera.
    Say:  “One question I get asked all the time is [QUESTION]…”
    Then answer it.

    AIM FOR 30–60 SECONDS.

    If it takes longer, that’s okay. But don’t turn it into a TED Talk.

    DON’T WANT TO TALK TO CAMERA?

    No problem.
    Film yourself doing your normal work and add the answer as text on screen.
    Or use the footage and record a voiceover later.

    CAPTION

    Keep this easy:
    I get asked this all the time, so here’s the answer…
    Got another question about [TOPIC]? Ask me below or send me a message.

    Your Google job

    Open your Google Business Profile.

    Find your services or products section.

    Have a look. Is it actually up to date?

    YOUR JOB

    Make sure your important services/products are there. Pay particular attention to the things you want more business for.

    • If something important is missing, add it.
    • If something is outdated, remove or update it.
    • If a service name is vague, make it clearer.

    THINK LIKE A CUSTOMER.

    Would someone looking at your profile understand what you actually do?

    You don’t need to spend an hour rewriting everything.

    Time limit: 10 minutes.. Then get out of Google. 😆

    Your Growth job

    This week we’re going prospecting… without actually having to find a new prospect.

    Go back through your:

    • Emails.
    • Website enquiries.
    • Messages.
    • Quotes.
    • DMs.

    Think of one person who enquired but never went ahead.

    Not someone who clearly told you no.Someone where the conversation just…stopped.

    YOUR JOB – send them this:

    Adapt this to suit your business:

    Hi [NAME], I was going back through some enquiries and realised we’d never ended up finishing our conversation about [THING].

    Just wanted to check in and see whether this is still something you’re thinking about?

    No worries at all if plans have changed, I just thought I’d check. 😊

    [NAME]

    That’s it.

    Don’t write a seven-paragraph sales email.

    Don’t offer them 20% off because they haven’t replied.

    Just reopen the conversation.

    Time limit: 15 minutes.

    Got an extra 10 mins?

    Go to your website.

    Don’t look at the whole thing.

    Choose your most important service or product page.

    Now pretend you’ve never seen your business before.

    Can you immediately understand:

    • What you’re offering?
    • Who it’s for?
    • What problem it solves?
    • Why someone should choose you?
    • What they should do next?

    If something obvious is missing, fix it.