About Ambrose Marketing

Spoiler: Ambrose Marketing is mostly just me. 

Work with me

Welcome to Ambrose Marketing

Good marketing. Good businesses. A good life.

Hi, I’m Lucy Ambrose — marketing strategist, website obsessive, Google nerd, business owner, occasional surfer and firm believer that marketing doesn’t need to be complicated to work.

I’ve spent more than 15 years working in marketing, websites and business, helping hundreds of New Zealand businesses get found, grow and turn more of the right people into customers.

These days, I specialise in two things I really love:
Building bloody good websites.
And helping businesses get found on Google.

Work with me

I’ve been doing this for a while.

Before Ambrose Marketing, my career included working across marketing, websites, statistics and senior advisory roles, including within government agencies.

I have a Bachelor of Commerce, majoring in Management and endorsed in Marketing, and more than 15 years of practical marketing and business experience.

But probably more importantly… I’ve actually built businesses myself. I’ve started multiple businesses from scratch. I’ve created the brands. Built the websites. Worked out the marketing. Found the customers. Made plenty of mistakes. 😂

And figured out what actually matters when you’re trying to grow something. One of those businesses was DiliCakes, an edible-gifts business I started, grew, franchised across New Zealand and eventually sold.

And then, of course, there’s Ambrose Marketing. So when I’m looking at your website or your advertising, I’m not only looking at it as a marketer. I’m looking at it as a business owner too.

Does this actually help the business?

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I care about the numbers that matter.

There are plenty of impressive-looking marketing numbers. Followers. Reach. Impressions. Clicks. Sessions. Lovely.

But I’m usually asking:

Did anyone actually contact you?

When I’m looking at marketing performance, I want to understand the actions that could actually contribute to your business. Forms. Phone calls. Email clicks. Bookings. Enquiries. And ultimately: Customers.

Because I’d much rather tell you your marketing generated 10 good enquiries than celebrate 50,000 impressions that achieved absolutely nothing.

Actual business > vanity numbers.

Work with me

I also believe business should fit around life.

This is a big one for me. I love business. I love marketing. I love building things. But I don’t believe success has to mean sitting behind a laptop for 60 hours a week. I’ve deliberately built Ambrose Marketing in a way that allows me to work with great clients, use talented people around me and spend my time doing the parts of the business I’m actually good at.

And when I’m not working? You’ll probably find me with my family, at the beach, attempting to surf, eating chocolate or getting disproportionately excited about monkeys. 😂

Work matters. Life matters more.

A few things you should probably know about me.

I’m ridiculously honest.

If I don’t think you need something, I’ll tell you. If I think your money would be better spent somewhere else, I’ll tell you that too.

I’m pretty relaxed.

There are enough stressful things involved in running a business. Working with your marketing person shouldn’t be one of them.

I genuinely love Google.

SEO, search behaviour, Google Ads, analytics, AI search… This stuff interests me far more than is probably reasonable.

My brain moves quickly.

I’m an ideas person. If we’re talking about your website, there’s a fairly good chance I’ll start throwing marketing ideas at you that have absolutely nothing to do with the question you originally asked. 😂

Relationships matter to me.

I’m not interested in churning through hundreds of anonymous clients. I like knowing the people and businesses I work with.

Coffee > unnecessary meetings. 

I work primarily with businesses across Kāpiti and Wellington, which means I understand the local market and I’m close enough that sometimes a Zoom meeting can simply be replaced by: “Want to grab a coffee?”

I need a websiteI want more leads

What I DON'T believe in.

Marketing jargon for the sake of sounding clever.

Selling you something because I can.

Hiding behind enormous reports.

Promising #1 on Google.

Making marketing unnecessarily complicated.

Pretending Ambrose Marketing is a 47-person agency.

And definitely: Making you sit through a 74-slide PowerPoint before telling you what I actually think.

Can we just get to the useful bit?

So, why Ambrose Marketing?

If you want a giant agency with lots of departments and fancy meeting rooms… I’m probably not it. But if you want someone experienced who will get to know your business, tell you what she actually thinks and help you build a better website or get more of the right people finding you on Google…

We should probably have a chat.

LET'S HAVE A COFFEEBOOK A ZOOM

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