Things I spend far too much time thinking about.
Marketing advice without the marketing waffle.
Google. Websites. Google Ads. SEO. AI search. Getting more enquiries. And all the weird little things business owners suddenly find themselves Googling at 10pm. đ I’ve spent more than 15 years working in marketing, and this is where I share the things I think are actually worth knowing. No jargon. No fluff. Just useful stuff for NZ business owners.
What do you want help with?
How Much Do Google Ads Cost in New Zealand? (And Why Some Agencies Charge Thousands)
How Much Do Google Ads Cost in New Zealand? Letâs clear something up straight away. Google Ads does not have a fixed cost. You donât âbuyâ Google Ads like a subscription. You are paying for two things: Your ad spend, which goes directly to Google Your management fee, which goes…
Why I Only Charge $250 Per Month to Manage Google Ads (And Why Thatâs a Good Thing for You)
If youâve ever looked into Google Ads management, youâve probably seen some pretty wild pricing. $800 per month.$1,500 per month.$3,000+ per month. Some agencies charge per campaign.Some charge per goal.Some wonât even tell you how much of your monthly bill is actually ad spend vs their management fee. That last…
How to Show Up in AI Searches (And Why Your Website Matters More Than Ever)
Google search is changing. Fast. People are no longer just typing keywords into Google. They are asking full questions in AI tools like Googleâs AI Overviews, ChatGPT, Bing Copilot, and voice search. And hereâs the big shift most businesses are missing. AI does not âguessâ answers.It pulls them from trusted,…
Client Case Study â Kapiti Food Fair 2025
How TikTok helped turn local hype into serious momentum When people think event marketing, they often think big ad budgets, complex funnels, and months of heavy promotion. But sometimes, the real magic happens when you show up in the right place, at the right time, with content that feels human,…
The One Page Youâre Forgetting on Your Website (Thatâs Costing You Sales)
Letâs play a quick game.Go open your website (yes, now â Iâll wait).Now tell me: Do you have a dedicated âWhy Work With Meâ or âAboutâ page that actually sells your services? Not a boring âHi, I started this business in 2014 and I love coffeeâ blurb.I mean a page…
5 Free Marketing Tools Every Small Business Should Use in 2025
You donât need a big budget to market like a pro. You just need the right tools. Here are 5 free tools I seriously love â and yes, I use them in my own business and with clients all the time. Google Business ProfileLocal SEO magic. If you want to…
Should You DIY Your Marketing or Hire Help?
Hereâs the deal: not every business needs a fancy pants marketing agency. Sometimes DIY-ing it is totally fine â and other times, itâs holding you back big time. Letâs talk about it. DIY Marketing â When it makes sense: Youâre just starting out Youâve got more time than money You…
SEO vs Google Ads in 2025 â Which One Should You Focus On?
Letâs settle this once and for all. If youâve ever asked, âShould I be doing SEO⌠or Google Ads⌠or both?!â â youâre not alone. I get this question all the time from small business owners trying to figure out where to spend their precious time (and money). So hereâs…
8 Smart Strategies to Grow Your Business in a Tough Economy
Running a business is always a challenge, but during tough economic times, it can feel even more overwhelming. The good news? There are practical ways to keep your business thriving, even when the economy is uncertain. Here are eight smart strategies to help you grow your business, increase sales, and…
How to Improve Your SEO When Someone Else Manages Your Website
Many businesses have their websites managed by a professional team (like ours!), ensuring that all on-page and technical SEO elements are taken care of. But did you know there are still plenty of ways you can enhance your SEO even if you donât handle your website directly? Hereâs how you…
Still wondering why you're not showing up?
Let me put my Google nerd hat on.
I’ll take a look. If you’ve Googled your service and wondered why your competitors seem to be everywhere while your business is hiding somewhere on page 7…
Send me your website.
I’ll take a look at your website and Google presence and identify some of the things that could be holding you back. It might be your website. It might be the way your pages are structured. It might be your content. It might be your competition. Google Ads might actually make more sense. Or there might be something completely different going on. I’ll tell you what I’d look at first.
Got a marketing question?
Ask Lucy. Seriously. I love this stuff.
If there’s something about your website, Google or online marketing you’ve been trying to figure out, send me the question. There’s a reasonably good chance other business owners are wondering the same thing. And if it’s a good one… I might turn it into my next article.
Been reading all this and still don't know what you need?
Fair enough. You don’t need to diagnose your own marketing before you contact me. Tell me what’s going on and I’ll point you towards the place I’d start.