Your Shortcut this week:
This week’s focus: Remind people who you are.
Tip: Click on each item for more info
Short on time?
If this week is already chaos, don’t try to do everything.
Do these three things:
That’s enough.
Got more time? Keep working your way through the rest.
Video Idea
This week’s video should require almost zero extra effort.
You’re already going to work.
Just remember to film bits of it.
Film these 5 things:
Take five short clips throughout your day.
- Starting your day
Opening the door, arriving on site, turning the computer on, making the first coffee.
- Getting ready
Setting up tools, preparing products, opening the shop, getting the treatment room ready.
- Doing the actual work
Whatever you normally do.
- Something people don’t normally see
Packing, preparation, admin, cleaning up, ordering stock, travel between jobs.
- The result
Finished job, finished product, happy team, closing up.
Each clip only needs to be 2–4 seconds.
Put them together as a Reel. Add some music.
Post it with a caption like: A little look behind the scenes at [BUSINESS] today 👀 A lot goes on that you don’t normally get to see!
Your Google job
Open your Google Business Profile and look at what a potential customer sees.
Check:
- Is your phone number correct?
- Is your website correct?
- Are your opening hours correct?
- Is your location/service area correct?
- Does your business category make sense?
- Are your main services listed?
YOUR JOB
Upload three recent photos to your Google Business Profile.
Use photos you already have – A recent job, your premises, your team, a product.
Time limit: 10 minutes.
Your Growth job
Get one google review.
One.
Not ten.
YOUR JOB
Think about a customer you’ve helped recently who you know was happy.
Send them this:
Hi [NAME], thanks again for choosing [BUSINESS]. If you’ve got a minute, I’d really appreciate it if you could leave us a quick Google review. Reviews make a huge difference to small businesses like ours.
Here’s the link: [GOOGLE REVIEW LINK]
Thanks so much!
Time limit: 10 minutes.
Got an extra 10 mins?
Look at your Facebook and Instagram bio/about information.
Can a stranger immediately tell:
What you do?
Where you do it?
How they can buy, book or contact you?
If not, fix it.
That’s your bonus job.
3 social posts
POST 1: SHOW YOUR FACE
Introduce (or reintroduce) yourself/the owners.
Even if you’ve done an introduction post before, do it again.
New people have followed you since then, and existing followers may know your business without knowing much about the person behind it.
IMAGE
Get someone to take a photo of you actually doing your job.
Don't worry about a professional headshot if you dont have one.
CAPTION
Tell people:
You don't have to answer every question.
Pick the ones that sound like you.
Need help starting?
Try:
If we haven't met before, hi! I'm [NAME], the person behind [BUSINESS] 👋
Or skip the formula completely and write how you'd actually speak.
WHY YOU'RE DOING IT
People like knowing who they're buying from.
You don't need to turn your business account into your personal diary, but occasionally showing the human behind the business helps people feel like they know you.
Don't overthink the photo. Real beats perfect.
POST 2: WHAT DO YOU ACTUALLY DO?
Tell people about three things you offer.
This sounds ridiculously basic.
It also works.
Customers often know you for the one thing they originally found you for and have absolutely no idea about everything else you do.
IMAGE
Choose a photo that shows your business in action.
It could be:
If you're posting on Instagram or Facebook, you could make it a carousel using three actual photos — one for each thing you offer.
No fancy graphics required.
CAPTION
Choose three things you want more customers for.
Not necessarily your three biggest services.
Ask yourself:
“If more people knew I offered this, would I sell more of it?”
Then briefly explain each one.
For example:
A lot of people know us for [THING #1], but did you know we also do...
[THING #1] — one sentence about it.
[THING #2] — one sentence.
[THING #3] — one sentence.
If you're looking for help with any of these, [CTA].
WHY YOU'RE DOING IT
Your existing audience is often one of the easiest groups to sell to.
Before chasing more followers, make sure the people already watching actually understand what they can buy from you.
POST 3: TALK ABOUT THE PROBLEM
Stop talking about what you sell for a moment.
Talk about why someone needs it.
Your customer usually isn’t waking up thinking:
“I’d really like to purchase some business advisory services today.”
They’re thinking:
“I have no bloody idea where all the money in my business is going.”
IMAGE
Use a photo that visually shows the problem or the solution.
Some examples:
Builder: An outdated/problem area before work starts.
Plumber: The actual issue you're fixing.
Beauty: Your treatment or product being used.
Retail: The product in the situation someone would use it.
Accountant: You working with a client or business numbers.
Cafe: The food or drink that solves the very serious problem of needing coffee. 😂
You don't have to manufacture a photo specifically for this post.
Look through your camera roll first.
CAPTION
Think:
What happens just before someone contacts me?
What are they frustrated by?
What are they worried about?
What are they trying to achieve?
Start there.
For example:
Got a room in your house that always feels dark?
Keep putting off your accounts because you don't know where to start?
Planning a renovation but overwhelmed by everything you need to organise?
Need a present for someone who's impossible to buy for?
Then explain how you help solve that problem.
Finish by telling them what to do next.
WHY YOU'RE DOING IT
People connect with problems they recognise.
“We offer X” talks about you.
“Are you struggling with X?” talks about them.
There's a place for both, which is exactly why you're doing both this week.
YOUR AI SHORTCUT
You don't need AI to do your marketing. But it can make getting started a lot quicker.
Copy this into ChatGPT:
I run [BUSINESS], a [TYPE OF BUSINESS] in [LOCATION].
We help [TYPE OF CUSTOMER] with [WHAT YOU DO].
I want my social media to sound [FRIENDLY/RELAXED/PROFESSIONAL/FUN/etc.] and like a real person rather than generic marketing copy.
Help me write three social posts this week.
POST 1: Introduce me and my business. Here are some details about me: [DETAILS].
POST 2: Tell people about these three things we offer: [SERVICES/PRODUCTS].
POST 3: Talk about this problem our customers have: [PROBLEM], and explain how we help: [SOLUTION].
Keep the posts natural, specific and conversational. Don't make up facts about my business. Give each post a simple call to action where appropriate.
DOESN'T SOUND LIKE YOU?
Tell it:
Make this less polished and more like something I'd actually say.
Even better, paste in 2–3 previous posts you've written that really sound like you and say:
Use these examples to understand how I naturally write. Keep my personality and tone, but don't copy the wording.
The more context you give AI about your business and how you communicate, the more useful the result will usually be.