THE LATEST GOSS
How Much Do Google Ads Cost in New Zealand? (And Why Some Agencies Charge Thousands)
How Much Do Google Ads Cost in New Zealand? Let’s clear something up straight away. Google Ads does not have a fixed cost. You don’t “buy” Google Ads like a subscription. You are paying for two things: Your ad spend, which goes directly to Google Your management fee,...
Why I Only Charge $250 Per Month to Manage Google Ads (And Why That’s a Good Thing for You)
If you’ve ever looked into Google Ads management, you’ve probably seen some pretty wild pricing. $800 per month.$1,500 per month.$3,000+ per month. Some agencies charge per campaign.Some charge per goal.Some won’t even tell you how much of your monthly bill is...
Why I Only Take on 10 Social Media Clients at a Time
Let’s get this out of the way upfront. I could take on more social media clients. I get asked all the time.“Do you have room for one more?”“Can you just squeeze us in?”“Surely one extra client won’t hurt?” But here’s the thing.I don’t run Ambrose Marketing like a...
How to Show Up in AI Searches (And Why Your Website Matters More Than Ever)
Google search is changing. Fast. People are no longer just typing keywords into Google. They are asking full questions in AI tools like Google’s AI Overviews, ChatGPT, Bing Copilot, and voice search. And here’s the big shift most businesses are missing. AI does not...
Why Hiring a Social Media Manager Beats Letting AI Run Your Social Media
AI is everywhere right now. It writes captions, suggests hashtags, plans content calendars, and promises to “do your social media in minutes”. So it’s no surprise that many business owners are asking the same question: “Why would I pay a social media manager when AI...
Social Media Trends to Watch in 2026 (And What They Mean for Your Business)
Social media changes fast. Like blink-and-you-might-miss-it fast. If you’re still posting the same way you were in 2023 or even 2024, you’re already behind. But don’t worry — I’ve got you. Here’s what’s shaping social media in 2026, what’s actually worth paying...
Client Case Study – Kapiti Food Fair 2025
How TikTok helped turn local hype into serious momentum When people think event marketing, they often think big ad budgets, complex funnels, and months of heavy promotion. But sometimes, the real magic happens when you show up in the right place, at the right time,...
The One Page You’re Forgetting on Your Website (That’s Costing You Sales)
Let’s play a quick game.Go open your website (yes, now — I’ll wait).Now tell me: Do you have a dedicated “Why Work With Me” or “About” page that actually sells your services? Not a boring “Hi, I started this business in 2014 and I love coffee” blurb.I mean a page that...
5 Free Marketing Tools Every Small Business Should Use in 2025
You don’t need a big budget to market like a pro. You just need the right tools. Here are 5 free tools I seriously love — and yes, I use them in my own business and with clients all the time. Google Business ProfileLocal SEO magic. If you want to show up on Google...
Should You DIY Your Marketing or Hire Help?
Here’s the deal: not every business needs a fancy pants marketing agency. Sometimes DIY-ing it is totally fine — and other times, it’s holding you back big time. Let’s talk about it. DIY Marketing – When it makes sense: You’re just starting out You’ve got more time...
SEO vs Google Ads in 2025 — Which One Should You Focus On?
Let’s settle this once and for all. If you’ve ever asked, “Should I be doing SEO… or Google Ads… or both?!” — you’re not alone. I get this question all the time from small business owners trying to figure out where to spend their precious time (and money). So here’s...
8 Smart Strategies to Grow Your Business in a Tough Economy
Running a business is always a challenge, but during tough economic times, it can feel even more overwhelming. The good news? There are practical ways to keep your business thriving, even when the economy is uncertain. Here are eight smart strategies to help you grow...
How to Improve Your SEO When Someone Else Manages Your Website
Many businesses have their websites managed by a professional team (like ours!), ensuring that all on-page and technical SEO elements are taken care of. But did you know there are still plenty of ways you can enhance your SEO even if you don’t handle your website...
The Biggest Digital Marketing Mistakes Small Businesses Make
The Common Mistakes That Hinder Small Businesses in Digital Marketing Digital marketing can feel like a maze for small business owners—there are so many platforms, strategies, and tactics to consider. But while it’s easy to get caught up in the hustle, some common...
