Social media has emerged as one of the most effective tools for businesses to advertise and build exposure. In 2010, Facebook was our primary tool for the job, but in 2024, we now have a great selection of social media platforms to choose from. A vital platform is Instagram, which has become valuable for businesses, broadening their reach to a younger demographic. Instagram offers several options to increase your business’s exposure, allowing you to gain social media engagement. Here are seven ways to boost your business exposure on Instagram. Let’s get cracking!

Consistent Posting 

Consistent posting is crucial for staying relevant in the minds of your audience and clients. Consistently appearing on your users’ feeds will help you stay top-of-mind for them. To control when you post, creating a content calendar is extremely helpful in organising regular patterns. Within Instagram, you can create image-based posts, but you can also post onto Instagram stories, which are viewable for twenty-four hours. 

Running Promoted Posts (Ads)

If you’ve switched your Instagram account to business, you’ll find a feature beneath each post to boost it. Here, you can choose your objective—whether it’s profile visits, website traffic, or receiving inquiries via Instagram messages. After selecting your goal, you can define your target audience and set your budget. Boosting your post ensures that your desired audience sees it more frequently on their feeds, giving your business greater exposure.

Create Instagram Reels

The trend of short videos, started by TikTok, has now found itself on nearly every social media platform. Instagram Reels, for instance, provides an excellent avenue for showcasing brief business videos. By pairing Reels with strategic hashtags, you can improve your visibility on the algorithm, reaching many potential clients. With the rise of doom-scrolling, there’s a consistent audience eager to consume lots of video content. Leveraging User Generated Content (UGC) is an excellent alternative if you need more confidence in creating your own videos. 

Engage with User-generated-content (UGC) 

If you’re new to Instagram for your business, utilising UGC is a quick way to boost exposure. User-generated content (UGC) involves paying influencers with large followings to review your service or unbox your products. To do this, reach out to influencers or post a job listing. Platforms like TikTok and Instagram have extensive user-generated content (UGC) creators who can provide the boost your business requires.

Monitor Instagram Analytics 

Instagram makes it extremely easy for businesses to manage and monitor their audience. Evaluating user engagement with your content becomes seamless through insights available on posts, reels, and stories, along with a professional dashboard on your business profile. With this data at your fingertips, you can refine your content strategies to your most dedicated audience. 

Cosistent Post Desin Aesthetic 

Maintaining a distinct design for each of your image-based posts is a must when wanting to distinguish yourself from your audience. It makes your business instantly recognisable if you incorporate your business’s signifiers. For instance, take a look at our Instagram page (@ambrosemarketingnz), where we consistently use our distinct colours and imagery and include our logo when needed. Not only does this enrich aesthetics, but it also reinforces a cohesive brand identity for your business.

Research Hashtags

Users on Instagram follow certain hashtags to have specific themes on their feeds. Adding plenty of relevant hashtags to your content will organically increase the number of potential clients who discover your business. Before adding your hashtags, you can research on Instagram which hashtags are relevant to your business and generate the most attention. This is a great and also free strategy to strengthen exposure.